i've seen this over and over again for the last nine years. Youe learn something new and immediately start practising it. That's that tunnel vision thing, right? We've talked about whether or not that d d is like, what's in my toilet paper tube is what’s in my life. And that's why, to people like me, and i have to imagine a lot of people listening, they're like, we'd better make sure there's good stuff in our toilet paper tube.