The Biggest Mistake That Companies Make When They Go to Market

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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What is a go-to-market strategy, exactly?

In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.

My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.

We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.

Topics covered:

• What exactly is a go-to-market strategy?
• The difference between go-to-market strategy” and “marketing strategy”
• Signs that a company needs a go-to-market strategy
• The frameworks to start creating a go-to-market strategy
• Why is it important to have a “model-market fit” and “channel-market fit”
• A real-life example of model and channel market fit
• Why follow up questions is vital in customer interviews
• Using Objective & Key Results (OKRs) to translate customer interview into actionable steps
• Why targeting customers’ mindset is much more important than just aiming at demographics
• Biggest mistake companies made when creating a go-to-market strategy
• What marketers should learn in the next 5,10, 20 years

Resources mentioned:

• Hull
• Flip My Funnel
• Hotjar
• Brian Balfour
• Growth Loops: The End of Traditional Funnels?
• Sean Ellis
• Motivo
• Good Strategy Bad Strategy: The Difference and Why it Matters
• Objective Key Results (OKRs)
• This is Marketing
• Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
• Buyer Persona Institute
• Forget The Funnel
• Asia’s Twitter
• DemandMaven
• Buyer Personas Need to Die a Violent Death

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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