Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills
Up Next In Commerce
00:00
The Vision From Top When It Comes to Direct a Consumer
When i joined d to c wasn't a full fledged capability of the organization. What we're really excited about is the fact that dedocy means different things for every brandr and each one of our different parts of the company. For some of our, no smaller brands, it can ean sometin differently than maybe some of our larger brands who are looking to more salesfolk as type of opportunities. But the netnes, we've a capability now that can support whatever strategy comes down the line. And we're excited for the challenges to come. Love it.
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