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The Secret Society | 2

Academy

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The Value of Handmade Goods and Back-to-School Convenience

This chapter explores the significance of handmade items on Etsy, highlighting the unique charm that independent sellers bring to their products. It contrasts the personal connections formed through small businesses with the impersonal nature of mass production, while also touching on Instacart's role in providing convenience for busy families during the back-to-school season.

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