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15min chapter
Mastering Personal Branding and Content Strategy | Ep 767
The Game w/ Alex Hormozi
Building Authentic Content for Success
This chapter explores the necessity of creating content that truly reflects business and personal interests, steering clear of vanity metrics like views and followers. It discusses the pitfalls of broadening content scope and emphasizes the importance of targeting a specific audience to foster genuine engagement. The chapter also highlights the 'proof, promise, plan' framework for effective content introduction and the critical role of credibility in personal branding and marketing strategies.
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