Sobretta: How do you monotize a brand? That is a different story. You can own the trade mark a to license the trade mark. But if you start from scratch and say, this is my brand, like r you want to turn it into one, then it gets kind of tricky. So i guess the closest you could get to monotizing something on right would be to create a brand and kind o an audience,. And then kind of build it out that way. Right now they're actually giving off a mattress made for you with a 200-year warranty.

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