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Digital Media and Online Fundraising for Progressives with Kenneth Pennington of Middle Seat

The Great Battlefield

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Donors Don't Have to Be Scammy to Make Money

There is a real split of firms. You're right on both sides. And my position is that you don't have to try to be scammy to make money. In fact, if you build a relationship with your donors, I feel oiled like people fells to burn. If they feel excited by your ideas, they'll donate. When you look at the people who have been successful, it's been running these authentic programs that are not scammy and don't come off as spammy.

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