There's lots in this capture sectiona a, you like the ah, in this chapter four, and whole idea of resinance. He talks about code libraries as a second brain. Go ahead and build those, or swipe files for marketers. The point is that there's all this information all around us. Information is food for your brain. So collect the things that are important to you,. These are going to be come he calls them knowledge assets. And i like the term asset because that implies something that is going to be valuable over time. It's not something that seems important right now but will be important at some point.