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24: $1.2B Boutique CEO Manish Khatta of Potomac Fund Management on The Power of Branding for Boutiques | Insights into His Modern Marketing Playbook He Used to Add $1B in 3 Years

Billion Dollar Backstory

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The Power of Branding and a Sponsor Ad

This chapter explores how boutiques leverage branding and marketing campaigns to showcase their true selves and prioritize brand visibility, rather than focusing on funds and performance. Includes a sponsor ad from Ultimus Fund Solutions.

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