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Commoditization and Passion
In the passion economy, there is a commoditized component of it that's wrapped around that has a rap thing of passion. It's actually that commoditization that freezs you up to do the passion work in many cases. A bad accountant looks at automated audits or automated tax preparation and just feels terrified. But a passion acon accountant is thrilled, wow, all that boring commoditied stuff,. And then i can focus on customer service, or coming up with rain o ax efficiency plans, or whatever it is that i want to doth andleave.