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YouTube Adoption - The Network Effects
The early adopters who kind of reached the top first and continued to provide value, passed a certain sort of critical point, they've stayed at the top really ever since. So much like the original YouTubers are still massive, there are now thousands of other smaller niche YouTube channels which are perfectly sustainable and have lucrative communities or people watching their content there. I feel like that adoption is probably coming over the next couple of years. But we'll probably also see other niches gain value as well.