Introduction

Every business wants to Generate more leads generate more business. The two major prong down from lead generation is what's called inbound and What's called outbound? Now inbound is a different category, so think of you're doing SEO or content marketing You're doing things where you're putting material and value into the pipeline. Outbound is sending my prospect a message on LinkedIn to try to get them talking to me I'm sending them emails. We're doing some sort of proactive Outreach directly to our prospects and trying to get them to do business with us. It really comes down to what are your objectives and what are your goals with where you're at right now in your business