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24: $1.2B Boutique CEO Manish Khatta of Potomac Fund Management on The Power of Branding for Boutiques | Insights into His Modern Marketing Playbook He Used to Add $1B in 3 Years

Billion Dollar Backstory

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Adapting to a Changing Target Market and Marketing Pivot

The hosts emphasize the importance of finding a balance between the business's core identity and the need to embrace a new corporate vibe. They discuss a shift in marketing strategy, including the use of traditional conferences, PDFs, webinars, postcards, and QR codes to attract potential clients.

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