Transcendent Foundational Principles That Help Us Create the Sort of Organization That Attracts and Amplifies and Challenges People

Seth Godin: Why do I even bother making a book? Because I'll reach 10 times more people with a blog book. We need to talk about the fact that we're going to criticize the work, not the worker. That turnover is okay, because enrollment is critical. If you don't want to go where we're going, I can't make you. And getting really clear about let's get real or let's not play is super important,. But it's not going to happen if we don't talk about it.