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232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck

The Marketing Millennials

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Evolution of Marketing Strategies and E-commerce Trends

The chapter explores the transition from traditional affiliate marketing to profit-driven digital marketing and the shift towards purpose-driven D2C brands. It discusses emerging trends in e-commerce, the importance of brand building for sustained growth, and the need for a holistic marketing approach. Insights are shared on capturing demand in the moment, leveraging AI platforms, and focusing on customer retention in the competitive e-commerce industry.

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