Are you feeling intimidated by the thought of running ads for your
service-based business?
Us too! Many entrepreneurs struggle with this crucial aspect of
marketing, unsure where to start or how to make it work effectively.
Today I sit down with Nickolas Natali, a successful podcast host (Top 1%
whoop whoop!) and advertising expert, to finally figure out how to run
ads for service-based businesses (and online as you’ll see at the end!)
We dive into actionable strategies that you can implement today to boost
your lead generation and conversions.
Today’s #GoldenBoulders!
• A simple, clear roadmap for setting up and testing ads for your
service-based business
• The key components of an effective offer formula
• Where to focus 80% of your attention in your ad strategy
• How to choose the right offer to test your ad system
• The balance between organic content and paid advertising
You’ll have a clear understanding of how to create an effective ad
strategy that drives conversations and conversions for your
service-based business.
Enjoy and let’s make some $$$
Timestamped Overview:
[00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix
[00:02:40] Nick’s background: From podcasting to high-converting media strategies
[00:03:30] Luis reveals their past ad attempts and what stopped them from scaling
[00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers
[00:06:50] What to expect in your first 30 days of running ads
[00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer
[00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why)
[00:13:45] Why 80% of your budget should go into the headline and CTA
[00:16:55] The friction question: Should you make it harder or easier to convert?
[00:18:30] DMs as an ad destination — and how they outperform clunky funnels
[00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer
[00:23:40] Should you lead with high-ticket or low-ticket? Nick’s practical take
[00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean
[00:29:50] Paid ads vs. organic content — how to make them work together
[00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness
Connect with Nickolas:
Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200
LinkedIn https://www.linkedin.com/in/nickolasnatali
Instagram https://www.instagram.com/nickolasnatali/?hl=en
Website https://allthingsmediallc.com/
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
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