5min chapter

Money For the Rest of Us cover image

Unintended Consequences Impact Everything

Money For the Rest of Us

CHAPTER

Unintended Consequences Are Inevitable

An incremental approach, either on the startup side or in just running an existing business, often doesn't lead to radical innovations. Sometimes startups' founders have a vision and they just have a better sense for what they think customers will want. We need to recognize though that unintended consequences aren't always negative. Sometimes they're positive. It makes for some fascinating observation as we see things happen constantly that weren't expected - it's part of living.

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