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#39, Seth Sternberg, Honor

AWS Health Innovation Podcast

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How Do You Segment Your Patient Base?

A big value add for the care professionals is their career advancement, right? You're actively investing in upskilling. But also, I'm sure that it matters how many bookings they get and if they're able to fill their slate of shifts. So how do you work with patients? Yeah. We go to market mostly under the Homestead brand,. Like our consumer brand is Homestead. And then honors the platform brand. A few tens of millions of dollars of just direct sold honor kind of think of it as like your factory floor that you operate 100% yourself but see everything in the end.

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