21. The "Expert" Lie That's Holding You Back: Why You Don't Need To Be An Expert To Get Paid In Business
The Sam Ovens Podcast
Reversing the Process for Success
This chapter explores the concept of the 'market backwards approach' which challenges the idea that qualifications and degrees are necessary for success. Instead, it emphasizes the importance of understanding market needs, acquiring the necessary skills, and gaining practical experience to achieve success and rewards in business.
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