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The Test for a Fantastic Object
The fantastic object captures this particular relationship people have to things in which they invest emotional attachment. For example, how would I confirm or disconfirm whether property is a fantastic object for the 1.3 million negatively geared Australian property investors? In 2014, my colleagues and I published a paper on Enron and Fannie Mae. We looked at all articles in writer's news over a period between 2004 and 2012. And what we find is a massive decrease relatively in the number of avoidance words compared to approach words as you go up to around the beginning of 2006. Then it continues on up at the same gradient until about, I think it's March 2007, and then it falls precipitately when