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13min chapter
Brabus-CEO Constantin Buschmann (#757)
OMR Podcast
Luxusautomobile und individuelle Anpassung
In diesem Kapitel spricht der CEO von Brabus über die Herausforderungen und Chancen in der Luxusautomobilbranche, insbesondere hinsichtlich der individuellen Anpassung von Fahrzeugen. Die Philosophie 'One Second Wow' der Marke wird erläutert, die über Standardanpassungen hinausgeht. Zudem wird die internationale Expansion des Unternehmens und die Rolle von Social Media sowie prominente Kunden wie Drake und Travis Scott thematisiert.
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