A true tarpid is one that you will be defensive about When you are presented with evidence that the idea is challenging. The world seems limitless but for these physical things it's actually fairly limited Every day people go on Yelp search the restaurants in their neighborhood Don't like what they find and are frustrated. And so again, we're saying if you're working on this kind of stuff for interested in it Do a lot of research and understand that the reason those that came before you haven't shipped anything before.