People who have a strong inclination towards good tend to focus very much on how they want to come across and their intentions, not necessarily on impact. They will want to see themselves in a particular way, but it will also be very important for them to feel that others are receiving that about them. Social media can really push on these buttons because it's fine when everybody seems to be getting the message we're trying to put across. But there are people who end up crafting a persona on social media that doesn't really match who they are in real life.

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