2min chapter

How I Built This with Guy Raz cover image

Kenneth Cole: Kenneth Cole

How I Built This with Guy Raz

CHAPTER

How Did It All Come About?

In that six year period where you worked for your dad's business and really start to understand the business. Like, two years in, you were involved in launching a whole new line of shoes. Cat i thing theywere caled candies, designed for targeting young women. And what you identified likeyou found those shoes in europe, and yousaid, hay, we should sell shoes like these....

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