In this episode of The Creator Passport Podcast, we’re breaking down one of the most talked-about (and most misunderstood) features on Instagram right now: Trial Reels .
If you’ve been confused about what Trial Reels are, whether you should be using them, or how creators are actually leveraging them to grow faster without tanking their engagement, this episode is your deep dive. We’re sharing exactly how we use Trial Reels in our own strategy, what we’re seeing work for our students, and the biggest mistakes creators are making with this feature.
We’re pulling back the curtain on the data, the psychology, and the real-world testing behind Trial Reels, including when they’re a powerful growth tool and when they can quietly hurt your account if you don’t know what you’re doing.
In this episode, we cover:
What Trial Reels actually are and who has access to them
Why Instagram introduced Trial Reels (and how they’ve evolved)
The difference between A/B testing vs. topic testing with Trial Reels
When to use Trial Reels instead of posting to your main feed
How beginners can use Trial Reels to build confidence and skill without pressure
The key metrics that determine whether a Trial Reel is worth sharing publicly
How to decide which Trial Reel to post if multiple versions perform similarly
The biggest mistake larger creators make that can tank engagement rates
How brands and media kits may interpret Trial Reel analytics
Smart strategies creators are using to only publish winning content
Why repurposing and testing content is not “annoying” it’s strategic
We also share our honest take on who Trial Reels are best for, when to archive or delete low-performing tests, and how to use this feature as a fast feedback loop to improve editing, hooks, and content style, without overwhelming your audience.
If you’re a creator who wants to grow smarter (not louder), stop guessing what works, and make data-backed content decisions, this episode will help you use Trial Reels with intention instead of confusion.
LINKS
The Creator Passport Waitlist
In Person Mastermind Event
The Creator Passport YouTube
