The Perils of Audience Capture

Grewinder says the perils of audience capture refers to when you're getting positive feedback for what you're doing. So you begin chasing the positive feedback and all of a sudden you morph into something completely different than you started out as. The example in the article is about this kid named Nicholas Perry, who started this YouTube channel that just showed himself eating whatever he wanted to eat. He went from being this 24 year old fit kid to now he's morbidly obese.