India has a lot of skilled folks in the form of weavers, artisans, potters, wood artists and embroiderers. This actually makes the sector one of the largest employment generators after agriculture. The sad reality is that most artisans earn less than 10,000 rupees a month. Most artisans work independently so don't have economies of scale. They can't rely on technology because they don't have the capital to invest in it. Their output is limited and they also have to compete with mass market brands that copy their designs and sell for cheap.
In today’s episode for 18th May 2023, we explain the state of India’s local handicrafts and how a novel new scheme One Station One Product is trying to bring change.
Also before we start today's podcast, we have a quick announcement. If you're someone who has a passion for marketing and an entrepreneurial mindset, we have an exciting opportunity for you. Our team at Ditto Insurance is currently seeking a "Founders Office - Marketing" role, and we would love for you to apply. Please click this link to find out more - https://bit.ly/3M9NXgG