The One Station, One Product Scheme Can Give Artisans a New Lease of Life

India has a lot of skilled folks in the form of weavers, artisans, potters, wood artists and embroiderers. This actually makes the sector one of the largest employment generators after agriculture. The sad reality is that most artisans earn less than 10,000 rupees a month. Most artisans work independently so don't have economies of scale. They can't rely on technology because they don't have the capital to invest in it. Their output is limited and they also have to compete with mass market brands that copy their designs and sell for cheap.