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The Next Unicorns: Adena Hefets CEO of Divvy Homes, forging a new path to home ownership | E1246

This Week in Startups

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Innovative Homeownership Solutions

This chapter explores Divi, a company revolutionizing homeownership by allowing individuals to invest in equity without traditional mortgage hurdles. The speaker discusses their personal journey and the market conditions that inspired the platform's creation, specifically targeting middle America. By comparing traditional home buying to Divi's model, the chapter highlights how renters can build equity over time in a more manageable and accessible way.

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