Meet The Honjoks
Solo – The Single Person’s Guide to a Remarkable Life
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Introduction
This episode connects to a previous series on singles in the market place. I speak to a journalist and babe about a group of korean singles, home jokes, who are rebelling against the strong cultural norms in south korea to marry and have children. Besides going solo, this group is also opting out of the typical, high pressure, corporate or service jobs that are so highly valued in the culture. We talk about using social media to be anti social, the pursuit of small but certain happiness, and how corean businesses are better at marketing to singles than american or european businesses. And then we look at the best innovations for singles.
Transcript
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