The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 SECRET TO GETTING THE OUTCOME YOU WANT IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Sales, Art Versus Science?

I think there's a big debate on if it's the art of sales or if the science of sales, I think it's more transactional sales. When it comes to the more complex solution-based sale, it's how you paint the picture and deliver the message that makes a difference. It's really through engagement conversation, being in the field, being with the reps. If they could answer 80% of the questions, I knew, hey, we're in a pretty good spot.

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