Media Brand Strategy - Education, Education and News

Tyler Cowell: I think so many content marketers make the mistake of doing. And then you end up becoming bland and vanilla and unmemorable to both parties that you're trying to engage because you're walking the line there. We see a lot as we are studying more and more media brand seeing that there's a lot that end up going down that path, he says. Do you ever see yourself incorporating news or education into your media brand? Cowell: You can absolutely take a media brand strategy. You can just be entertainment. You Can just be news or you can be a combination.