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#30 - Building a Retail Empire and Leveraging Viral Social Media Content | Brittney Saunders

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Evolution of Content Creator's Approach and Business Growth

Reflecting on transitioning from personal to business-focused content creation, the chapter delves into building a personal brand, expanding into a retail business, and the challenges faced by the CEO of a rapidly growing company. It emphasizes the importance of authenticity, strategic hiring, and maintaining company culture for sustained success and growth.

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