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Is There a Long Term Opportunity for Discounters?
The essence of ID, you have patients combined with customer centricity and scale economic shared. And I wonder if there are any other principles at play that we've explored through the, through Aldi as a case study in this interview. The first principle is keep costs low. That's heralded as you get huge amount of praise. And I suppose backed up with hard incentives for managing your costs effectively and finding ways to take costs out of the business. And then come sales growth, because if you take cost out and you give that cost back to the customer. Well, I appreciate so much how you think about the businesses you're looking at.