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MBA2591 Q&A Wednesday: Is It Really Necessary To Differentiate My Service? If So, How?

The $100 MBA Show

CHAPTER

The Importance of Service Differentiation in Competitive Markets

This chapter explores the critical role of service differentiation in competitive markets, emphasizing its necessity when facing established players. Through examples like Uber, it illustrates how differentiation evolves from being optional to vital as competition increases.

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