There was a study that was reproduced, which i guess is noteworthy because studies are ough and not reproducible. And it was that you could easily induce people to believe that when they were young, they got once got lost in a shopping mile mall as a child. So i think, what do as they have them talk, made to writ about it, or basically deal with the issue of being lost in the shopping mole and simply making people start o deal with the topic causes 25 % of them to have a false memory that they themselves were lost in the Shopping Mole. That's what makes it work. A hyptotist can give you all the false memories you won't want.