How Behavior Science Can Be Used for Impacting Marketing for Good

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Make sure that you go out and look for the obstacles if you're trying to do behavior change, understand what those obstacles are. Then use a variety of change techniques to get around them, over them, under them in order to drive that change. If you have a direct report who is yearning to get ahead, give them a chance to lead; expect the hell out of them,. Tell them how great they are and do in an environment where they won't be punished for their failure.

We’re doing things a little differently this week. Instead of discussing Katy Milkman’s research at the end of our interview (Episode 232), we’ve decided to make our Grooving Session a separate episode. We suggest you listen to Katy’s interview first in the previous episode, and then join us here where we discuss how Katy's work will help you find your behavior-changing groove!

In this Grooving Session we will learn to:

Look for the obstacles that are preventing you from adopting new behaviors.
Use the appropriate change technique based on the obstacles that are preventing you from changing.
Give junior people a chance to lead, expect the best, and don’t punish them for failure.
Work on becoming a Flexible Fernando so you don’t give in to the What-The-Hell Effect.

Links

Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be https://amzn.to/3wTSxH7

Kurt Lewin Behavior https://www.change-management-coach.com/kurt_lewin.html

Force Analysis https://creately.com/blog/business/force-field-analysis/