
Katy Milkman: How to Make Healthy Habits that Actually Last [GROOVING SESSION]
Behavioral Grooves Podcast
00:00
How Behavior Science Can Be Used for Impacting Marketing for Good
Make sure that you go out and look for the obstacles if you're trying to do behavior change, understand what those obstacles are. Then use a variety of change techniques to get around them, over them, under them in order to drive that change. If you have a direct report who is yearning to get ahead, give them a chance to lead; expect the hell out of them,. Tell them how great they are and do in an environment where they won't be punished for their failure.
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