Navigating Growth Challenges in Startups

In this episode of Building Blocks, we dive deep with Shrikant Latkar, co-founder of BaseRock.ai and former CMO of InMobi. With over two decades of experience spanning from large enterprises to startups, Shrikant shares his journey from engineering to marketing leadership, and now to revolutionizing software testing through AI. He offers valuable insights on transitioning from 200,000-person companies to solo entrepreneurship, building and selling Oust Labs (acquired by Betterplace), and his current mission to transform QA with BaseRock.ai. Guest: Shrikant Latkar LinkedIn: https://www.linkedin.com/in/shrikantlatkar/ Connect with Daivik: https://bento.me/daivik Follow the Podcast: https://bento.me/thebbpod Topics: 0:00: Introduction 2:40: Shrikant's early days in technology 8:30: Journey from large enterprises to startups 15:20: Building and scaling BaseRock.ai 23:45: The evolution of software testing and AI 29:30: Building Oust Labs and path to acquisition 35:15: Marketing leadership at InMobi 41:30: Growth strategies in the AI era 46:50: The future of B2B sales and marketing 51:35: Book Recommendation - The First 90 Days 53:00: BaseRock's roadmap and future plans #SoftwareTesting #AI #Entrepreneurship #ProductManagement #Marketing #StartupLife #BuildingBlocksPodcast #podcast