Paul Craven & Rory Sutherland on Magic & Alchemy
The Human Risk Podcast
Why You Shouldn't Use the Red Highlighter
Too often, most presentations are too many features, not enough of onages and certainly not enough benefits. And it's extraordinary that humans react well to benefits. They don't react well to you're so bloody clever because you got 8000 offices around the world. If you're an engineer, you want to talk about the things that you believe are to your unique status advantage as an engineer. That's what you're proud of. You know, there was a bit more talk about bezels. No one likes a good bezel more than you. I think Jack Welch said in the witches' book: 'There is no tacit guidebook for value.' It's a matter of taste and
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