Using Audience Overlays to Improve Targeting

Can social media really replace property portals? With budgets tighter than ever, many agents are asking that question. In this episode, we chat with Richard Hayes, COO of Zoopla, about how platforms like Facebook stack up against portals, what truly drives quality leads, and why brand visibility matters just as much as enquiries. Tune in to discover whether social media is a threat or a powerful tool for UK estate agents.