Sixth Lever - Commitment and Consistency

The sixth lever you discuss is called commitment and consistency. Why have people stayed with donald trump over all these times where there are consequential missteps? Thereis an old literature inr an science and cognitive dissonance says, if people have made a choice that resulted in a negative consequence, the more negative the consequence, the less likely they are to believe it was a mistake. So what you just described, in economic terms would be usually called a sunk cost fallacy. Well, does your version of that and the economists version of that intersect? It does because of the principle of commitment and consistency. Consistency is characteristic of a lot of strength. You say what you believe and you do