As demand declines for EVs, and Tesla’s Elon Musk wields power in the new Trump administration, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to share how the company is moving beyond the luxury SUV space — introducing a raft of new challenges and opportunities. RJ explores Rivian's recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian's AI-enabled 'technological plumbing' can accelerate the brand beyond incumbent manufacturers.
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