The Community Experience cover image

Brand Partnership Wizardry with Justin Moore

The Community Experience

CHAPTER

Influencer Marketing - Is Sponsorships Sleazy?

Julian Zelizer: I feel like a lot of times when you think about influencer marketing in whole or even just this concept of sponsors and when I hear sponsored community, it's immediate red flags tingle in the back of my head. He says if you're taking sponsorships that you know, you're just fleecing them that the sponsors not getting any value out of it. Zelizer: The most important thing you have to value is your own integrity for your community. But every sponsorship has to be win, win, win.

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