3min chapter

The Game with Alex Hormozi cover image

Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 504

The Game with Alex Hormozi

CHAPTER

How to Make a One-Time Transactional Webinar a Real Business Model

Alex Castellanos: How do you turn someone that's doing a one-time transactional webinar, you know, business? Where do you see that person then turning it into more of a Jim launch type of business that could be exited?Castellanos: We try and peel apart what are the parts of the solution that we're offering that are consumable versus one time. And so once we peel those out, we can make those elements a recurring basis on the back end That starts to build up MRR and the business and makes it, you know,. reliable.

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