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S2E23: Bain Full Case Interview Example (with future Bain consultant)

Strategy Simplified

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How to Double Revenue in Year Four

The increase in price is a pretty small lever, right? Because really what we're doing is we're getting about 2% on 75% growth from that. And all the rest of it comes from the market growth. So look, I'd say no downside, not real downside in doing it, but it doesn't really get us where we need to go. Would you push price anymore? Yeah, I think there's an argument that you could increase the price more. Like if I'm walking into the gas station, I don't really compare the difference between 2 cents between the candy bar that I like and then that I don't. That would change it from basically double from 0.

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