S3 Episode 05: Business Builder for Coaches - Personal Branding with Alex Swallow
The Coaching Inn
00:00
The Most Important Thing About Personal Branding Is Not to Put Yourself Under Pressure
One of the biggest anxieties or angst of coaches is how to become better known. I think really the most important thing is not to put themselves under more pressure. So for example, it isn't about people being on every platform out there. It isn't about them really need their work down if they don't want to. They can be as generalists as they like. What it's really about is working out over time what they want to contribute to the world and how they can communicate that to other people. That's whatI think it's about in essence to me.
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