3min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Find Your Target Audience

Marketers can ask questions to learn more about their target audience. Who has the problem that your product solves? Do they already know they have the problem? How are they solving the problem today? What value proposition of the product resonates with them? Is there a particular kind of content or signal that that audience pays attention to? Are there other products they like?

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