The Collective Illusion of Trust

The number three most important priority for americans was to be viewed as trustworthy. Yet, when you ask them about what other people would say, they think other people don't care about being trustworthy and aren't trustworthy. So we've got this massive illusion around trust itself. And then we're going after some of these corps illusions, like the illusion of trust,. If you can solve for that, then we can make a lot of progress if people just say it so casually.