The So What from BCG cover image

Imagine If Companies Were Better at Imagination

The So What from BCG

00:00

Is There an Anomaly or an Opportunity?

Anomaly is a freak, one in a million event that won't be repeated. But when you see an interesting anomaly, you can do a couple of things. You can imagine how you might shape it so that you can actually create create or anfate. Another example is a company called ciro which rents out private cars ad so it creates a contract between the private car owner and the person who want to once to rent it for a couple of hours. They thought they saw an opportunityand tested it by handing out postcards saying would you like to hire this porthor this bentley for a few hours at this price? The response told them that there was a shapable

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app