3min chapter

The So What from BCG cover image

Imagine If Companies Were Better at Imagination

The So What from BCG

CHAPTER

Is There an Anomaly or an Opportunity?

Anomaly is a freak, one in a million event that won't be repeated. But when you see an interesting anomaly, you can do a couple of things. You can imagine how you might shape it so that you can actually create create or anfate. Another example is a company called ciro which rents out private cars ad so it creates a contract between the private car owner and the person who want to once to rent it for a couple of hours. They thought they saw an opportunityand tested it by handing out postcards saying would you like to hire this porthor this bentley for a few hours at this price? The response told them that there was a shapable

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