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We have found that if we open up the video, seeing exactly what's in the title and thumbnail, people leave pretty quickly too. We just see our audience retention go, people just abandon it. And I think it's because we've released the tension. Like a television, people need to do a ramp up and then, you know, intros and then a farewell and an exit before the next show comes on. But this isn't television. People can stop watching your video in the middle of it. They choose to watch your video as opposed to television. It's just whatever happens to be playing at the time. For the most part, like YouTube TV, and Netflix have changed