The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth cover image

This is how to impress your boss and a Business case for change accepted

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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The Importance of Understanding the Politics Behind a Business Case

It's not enough to come up with a great idea, you need to explain that idea in a way that aligns with what the organization wants. You can build a great business case in isolation but unless the person who's hearing it understands how it meets their needs within the organization, they're not going to care. Ryan: "You've really got to make sure that you understand the politics and the motivations that people have"

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